products & services
Meeting Your Needs at Every Life Stage
Financial Planning
We work with our clients to create a roadmap to their future, adapting to changing circumstances over time and helping clients pursue and manage their goals. Whether you are purchasing a home, starting a family or saving for a vacation we'll work with you to create a plan tailored for your unique needs.
Retirement Planning
Equitrust can help guide you toward the path and through retirement. We can provide the tools and services necessary to retire on your terms and help answer important retirement questions such as at what age can I retire, how does retirement affect social security benefits, and what to do with my 401(k) or pension plan.
Investment Management
We focus on selecting high-quality, cost-effective investments that align with each client's unique objectives, risk tolerance, and time horizon.
*All investing involves risk including loss of principal. No strategy assures success or protects against loss.
College Planning
While college costs continue to rise, the good news is that there are tax-advantaged ways to save for college. We'll help you navigate your college savings options. Services include estimating your college savings needs and products such as 529 college savings plan, coverdells and custodial accounts.
Estate Planning
Estate planning can help you seek to preserve your assets, reduce taxes for your heirs, and unlock opportunities for future generations and your charitable pursuits. Equitrust leverages advisors in trusts, insurance, philanthropy and family dynamics to help clients develop estate and wealth transfer plans customized to their needs.
*Equitrust Financial Group and LPL Financial do not provide legal advice or services. Please consult your legal advisor regarding your specific situation.
Business Planning
Businesses have unique financial planning needs. Equitrust has the tools and experience to help businesses pursue their strategic goals and objectives. Equitrust has Accredited Investment Fiduciaries available to educate plan sponsors regarding plan design options to help you attract and keep high-quality employees.
Our financial planning process
Our financial planning process takes into consideration all aspects of a client’s financial situation and risk tolerance. Our first priority is helping you take care of yourself and your family and to have collaborative, open, and honest communication. Below is an outline describing each phase of the process:
Assess
- Establish and define relationship
- Review firm’s services
- Review advisor’s competencies and experience
- Discuss details of terms of engagementIdentify client’s personal and financial objectives
- Collect financial information and documents
Build
- Financial analysis unique to you
- Review of client financial information
- Financial strategies analyzed based on client objectives
- Financial planning recommendations developed
- Plan presented along with supporting rationale
- Products and services identified and reviewed
- Implementation of financial planning recommendations
Nurture
- Build a long-term relationship built on trust
- Mutual agreement for reviewing goals and objectives
- Assess progress toward achievement of objectives
- Determine if strategies are still appropriate
- Ongoing excellent client service
- Relationship that is ongoing for each stage of your life
- Act in your best interest
Meet Our Advisory Team
Our goal is to remain a valued resource for every stage of our clients' financial lives, adapting to their changing needs and helping them navigate an ever-evolving financial landscape. We strive to continue enhancing the client experience by leveraging technology to improve communication, increase efficiency, and provide even greater accessibility—without ever losing the personal, relationship-focused approach that defines our practice.
Let's get started
Our mission is to build a firm known for integrity, loyalty, and long-term partnerships, contact us today to meet the dedicated team committed to helping you achieve your financial goals.