Equitrust Financial Group is a financial services firm co-founded in 1989 by Steven Hyman. We take pride in offering comprehensive investment management and financial strategies without proprietary products.

We understand that every client has different goals, priorities, and life circumstances, so we don't believe in a one-size-fits-all approach. We take the time to get to know each client by listening to their concerns, understanding their financial objectives, and learning what matters most to them. From there, we tailor our communication style, level of guidance, and recommendations to fit their individual needs. Whether a client prefers detailed explanations, regular check-ins, or a more hands-off approach, we strive to provide a personalized experience that makes each client feel comfortable, informed, and confident in their financial plan.

*All investing involves risk including loss of principal. No strategy assures success or protects against loss in a declining market. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.